Step 1: Understanding the Concept:
Controlling is the process of comparing actual performance with standards and taking corrective action to ensure that organizational goals are met. It is the "evaluative" phase of management.
Step 2: Detailed Explanation:
1. Accomplishing Organizational Goals: The controlling function measures progress towards the organizational goals and brings to light the deviations, if any, and indicates corrective action.
2. Judging Accuracy of Standards: A good control system enables management to verify whether the standards set are accurate and objective. It keeps a careful check on the changes taking place in the organization and the environment and helps to review and revise the standards in light of such changes.
3. Improving Employee Motivation: A good control system ensures that employees know in advance what they are expected to do and what are the standards of performance on the basis of which they will be appraised. It, thus, motivates them and helps them to give better performance.
4. Ensuring Order and Discipline: Controlling creates an atmosphere of order and discipline in the organization. It helps to minimize dishonest behavior on the part of the employees by keeping a close check on their activities.
Step 3: Final Answer:
Controlling is essential for goal achievement, maintaining realistic benchmarks, boosting employee morale, and preventing chaos within the firm.