Step 1: Understanding the Concept:
The National Dairy Plan Phase I (NDP-I) was a major multi-state development initiative designed to increase productivity of milch animals and provide rural milk producers with greater access to the organized milk-processing sector.
Step 3: Detailed Explanation:
1. NDP-I was implemented by the National Dairy Development Board (NDDB) with funding support from the World Bank.
2. The project was formally launched in March 2012 (which falls within the Indian financial fiscal year 2011-12).
3. It focused on scientifically planned interventions in animal breeding, animal nutrition (ration balancing programs), and strengthening village-level milk procurement systems.
Step 4: Final Answer
The correct option is (B).