Step 1: Differentiate the given function to find critical points.
The given function is \( f(x) = \alpha - 4x - x^2 \). To find the maximum or minimum, we first differentiate the function with respect to \(x\):
\[
f'(x) = -4 - 2x
\]
Step 2: Set the derivative equal to zero to find the critical point.
For a maximum or minimum, set \(f'(x) = 0\):
\[
-4 - 2x = 0 \quad \Rightarrow \quad x = -2
\]
Step 3: Find the value of \(\alpha\).
Since the maximum value of \( f(x) \) is given as 1, substitute \(x = -2\) into the original function:
\[
f(-2) = \alpha - 4(-2) - (-2)^2 = \alpha + 8 - 4 = \alpha + 4
\]
We are given that the maximum value is 1, so:
\[
\alpha + 4 = 1 \quad \Rightarrow \quad \alpha = -3
\]
Thus, the value of \(\alpha\) is:
\[
\boxed{-3}
\]