Match List I with List II
List I & List II
A. David Berlo (1960) & I. Source, Encoder, Signal, Decoder, Destination
B. Shanon - Weaver (1949) & II. Source, Message, Channel, Receiver, Effects
C. Schramm (1961) & III. Source, Encoder, Message, Channel, Decoder, Receiver
D. Rogers and Shoemakers & IV. Source, Transmitter, Signal, Receiver, Destination
Choose the correct answer from the options given below:
List I & List II
A. David Berlo (1960) & I. Source, Encoder, Signal, Decoder, Destination
B. Shanon - Weaver (1949) & II. Source, Message, Channel, Receiver, Effects
C. Schramm (1961) & III. Source, Encoder, Message, Channel, Decoder, Receiver
D. Rogers and Shoemakers & IV. Source, Transmitter, Signal, Receiver, Destination
Choose the correct answer from the options given below:
Show Hint
Berlo: SMCR model.
Shannon-Weaver: Technical model (Transmitter, Signal).
Schramm: Encoder/Decoder model.
Rogers and Shoemakers: Diffusion model.
- A - III, B - IV, C - I, D - II
- A - II, B - III, C - I, D - IV
- A - IV, B - II, C - III, D - I
- A - I, B - III, C - IV, D - II
The Correct Option is A
Solution and Explanation
This question tests knowledge of various models of communication, their authors, and their key elements. Each model has a specific set of components.
Step 2: Detailed Matching:
Let's match each scholar with their communication model:
• A. David Berlo (1960): Berlo developed the SMCR model of communication.
_ _ _ _ Elements: Source, Encoder, Message, Channel, Decoder, Receiver.
_ _ _ _ Match: A - III
• B. Shanon - Weaver (1949): Shannon and Weaver developed a model for telecommunications, which is also used in communication studies.
_ _ _ _ Elements: Source, Transmitter, Signal, Receiver, Destination.
_ _ _ _ Match: B - IV
• C. Schramm (1961): Wilbur Schramm developed a model that emphasizes the encoding and decoding process.
_ _ _ _ Elements: Source, Encoder, Signal, Decoder, Destination.
_ _ _ _ Match: C - I
• D. Rogers and Shoemakers: Rogers and Shoemakers are known for their work on the Diffusion of Innovations.
_ _ _ _ Elements: Source, Message, Channel, Receiver, Effects.
_ _ _ _ Match: D - II
Step 3: Final Answer:
The correct matching is A-III, B-IV, C-I, D-II, which corresponds to option (A).
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