Question

Match List-I with List-II
List-I (Adopter category):
(A) Innovator
(B) Early adopter
(C) Early majority
(D) Laggards
List-II (Dominant attribute):
(I) Respectable
(II) Traditional
(III) Venturesome
(IV) Deliberate
Choose the correct answer from the options given below:

• (A) - (II), (B) - (I), (C) - (III), (D) - (IV)
• (A) - (II), (B) - (III), (C) - (IV), (D) - (I)
• (A) - (III), (B) - (I), (C) - (IV), (D) - (II)
• (A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Hint:

Remember these simple keyword pairs:
- Innovator = Venturesome
- Early Adopter = Respectable
- Early Majority = Deliberate
- Laggards = Traditional

Answer 1

The Correct Option is C

Step 1: Understanding the Concept:
Each of the five adopter categories defined by Rogers possesses a distinct socio-behavioral profile, summarized by a single dominant personality attribute.
Detailed Explanation:
Let us match each adopter category with its dominant attribute as defined in the literature:
- (A) Innovator: Their dominant attribute is (III) Venturesome. They are eager to try new ideas, willing to accept risks, and have cosmopolite social relationships.
- (B) Early adopter: Their dominant attribute is (I) Respectable. They are integrated into the local social system and serve as respected opinion leaders and role models.
- (C) Early majority: Their dominant attribute is (IV) Deliberate. They adopt new ideas just before the average member, carefully deliberating before making a final decision.
- (D) Laggards: Their dominant attribute is (II) Traditional. They are oriented toward the past, highly suspicious of innovations, and are the last to adopt.
This gives the matched sequence:
\[ \text{(A) - (III), (B) - (I), (C) - (IV), (D) - (II)} \]

Step 2: Final Answer:
The correct matching sequence corresponds to Option (C).