Step 1: Understanding the Concept:
To plan effective agricultural campaigns, extension agents must identify and mitigate barriers to communication, while leveraging positive facilitators.
Step 2: Detailed Explanation:
Let us analyze each of the listed points to determine if they act as barriers or facilitators:
- (A). Lack of access to technology:
Many modern extension advisories are delivered via digital platforms (apps, SMS, web portals).
In rural areas, limited cellular network coverage, power outages, and lack of digital literacy prevent farmers from receiving these advisories.
This is a clear barrier.
- (B). Use of complex scientific jargon:
Using highly technical, academic, or scientific language when speaking with farmers creates a cognitive barrier.
If farmers cannot understand the terms used, the message is lost.
This is a clear barrier.
- (C). Active participation of farmers:
When farmers participate actively in discussions, demonstrations, and meetings, it improves understanding and helps clear up doubts.
This is a major facilitator, not a barrier.
- (D). Focus on visuals:
Using pictures, charts, and video demonstrations helps overcome literacy barriers and makes learning more engaging.
This is a facilitator, not a barrier.
Therefore, only (A) and (B) are barriers to communication.
Step 3: Final Answer:
The correct option is (A) (A) and (B) only.