Question

Leagans model of communication contains:

• A. 6 elements
• B. 5 elements
• C. 4 elements
• D. 3 elements

Hint:

To easily remember the 6 elements of Leagans' model, memorize the acronym CMCTAR:
- C: Communicator
- M: Message
- C: Channel
- T: Treatment
- A: Audience
- R: Response

Answer 1

The Correct Option is A

Step 1: Understanding the Concept:
Communication models are graphic or structural representations that describe the key components, steps, and flow of information within the communication process.

Step 2: Detailed Explanation:
J. Paul Leagans (1961), a pioneer in agricultural extension, designed a highly influential communication model tailored specifically for agricultural development.
Leagans' model of communication consists of exactly 6 essential, closely linked elements that must work together for communication to succeed:
1. Communicator (Source): The person who starts the communication process (e.g., the extension agent).
2. Message: The information, practice, or technology being shared.
3. Channel: The medium used to transmit the message (e.g., radio, demonstration, or leaflet).
4. Treatment: The physical and psychological formatting of the message to make it clear and interesting to the audience.
5. Audience: The intended receivers of the message (e.g., the farmers).
6. Audience Response: The action taken by the audience after receiving the message (e.g., adopting, rejecting, or seeking more information).
If any of these 6 elements are weak or fail to function, the entire communication process breaks down, resulting in a failure to transfer technology.
Therefore, Leagans' model contains 6 elements.

Step 3: Final Answer:
Leagans' model of communication contains 6 elements, matching Option (A).