Question

Leagans model of communication contains:

• A. 6 elements
• B. 5 elements
• C. 4 elements
• D. 3 elements

Hint:

Leagans’ model: Communicator, Message, Channel, Audience, Feedback, Effect (6 elements, think CMCAFE).

Answer 1

The Correct Option is A

The Leagans model of communication (developed by J. Paul Leagans) is widely used in agricultural extension and includes six key elements: 1. Communicator: The source or sender of the message (e.g., extension worker). 2. Message: The information or content being conveyed (e.g., new farming technique). 3. Channel: The medium used to transmit the message (e.g., radio, demonstration). 4. Audience: The recipient or target group (e.g., farmers). 5. Feedback: The response from the audience, indicating understanding or adoption. 6. Effect: The outcome or impact of the communication (e.g., behavior change). Thus, the model has 6 elements, making option (1) correct.

Answer 2

Rather than listing every element, use the standard characterisation of Leagans' model as the classic six-element communication model, distinguishing it from Aristotle's model (3 elements: source-message-receiver), Berlo's SMCR model (4 elements), and Shannon-Weaver's model (5 elements). Since these other well-known models correspond to the 3, 4 and 5-element distractor options, they can be ruled out as belonging to different theorists altogether. Only Leagans' framework, built specifically for agricultural extension, is catalogued with six components spanning communicator through to effect. This confirms the model has 6 elements, i.e. option (1).