The Williamson synthesis involves the reaction between an alkyl halide and an alkoxide ion to produce an ether:
\[
\text{R-O}^- + \text{R'-X} \rightarrow \text{R-O-R'} + \text{X}^-.
\]
However, when tertiary alkyl halides are used:
1. The reaction mechanism favors elimination (E2) rather than substitution (SN2).
2. This occurs because the steric hindrance in tertiary alkyl halides hinders nucleophilic substitution.
For instance:
\[
\text{(CH}_3\text{)}_3\text{C-Br} + \text{CH}_3\text{ONa} \rightarrow \text{(CH}_3\text{)}_2\text{C=CH}_2 + \text{CH}_3\text{OH} + \text{NaBr}.
\]
Thus, the primary product of the reaction is the alkene (\( \text{(CH}_3\text{)}_2\text{C=CH}_2 \)), and no ether is produced.
Final Answer:
\[
\boxed{\text{Alkene is the only reaction product.}}
\]