For first-order reactions, recognizing powers of $\frac{1}{2}$ saves you from doing complex logarithmic calculations! $\frac{1}{2}$ is 1 half-life, $\frac{1}{4}$ is 2 half-lives, $\frac{1}{8}$ is 3 half-lives, $\frac{1}{16}$ is 4 half-lives, and so on.