Concept:
The rule is based on the alphabet position of each letter.
If the position number is odd, move one letter backward.
If the position number is even, move one letter forward.
Step 1: Write positions of letters in FRAME.
\[
F=6,\quad R=18,\quad A=1,\quad M=13,\quad E=5
\]
Step 2: Apply the coding rule.
Since \(F=6\) is even:
\[
F\rightarrow G
\]
Since \(R=18\) is even:
\[
R\rightarrow S
\]
Since \(A=1\) is odd:
\[
A\rightarrow Z
\]
Since \(M=13\) is odd:
\[
M\rightarrow L
\]
Since \(E=5\) is odd:
\[
E\rightarrow D
\]
Step 3: Form the code.
\[
\text{FRAME}\rightarrow \text{GSZLD}
\]
Step 4: Final answer.
\[
\boxed{\text{GSZLD}}
\]