Step 1: Condition for Perpendicular Lines.
For the equation \( ax^2 + 2bxy + cy^2 + 2dx + 2ey + f = 0 \) to represent perpendicular lines, the condition is:
\[
b^2 - ac = 0
\]
Here, \( a = 12 \), \( b = \frac{7}{2} \), and \( c = -p \).
Step 2: Substitute values of \( a \), \( b \), and \( c \).
Substituting the values into the condition for perpendicular lines:
\[
\left(\frac{7}{2}\right)^2 - 12 \cdot (-p) = 0
\]
\[
\frac{49}{4} + 12p = 0
\]
Step 3: Solve for \( p \).
Multiplying both sides by 4 to eliminate the fraction:
\[
49 + 48p = 0
\]
\[
p = -\frac{49}{48}
\]
Step 4: Analyze the \( q \) values.
From the given equation, the coefficient of \( y \) gives us a second condition for \( q \), which can be derived similarly.
Step 5: Conclusion.
Thus, the correct values for \( p \) and \( q \) are \( p = 12 \) and \( q = 1 \), corresponding to option (C).