Concept:
In coding-decoding questions of this type, each letter is assigned a fixed numerical digit. We first extract the code corresponding to each letter from the given examples and then decode the required number.
Step 1: Analyze the word PURCHASE.
\[
PURCHASE \rightarrow 73429186
\]
Therefore,
\[
P=7,\quad U=3,\quad R=4,\quad C=2,
\]
\[
H=9,\quad A=1,\quad S=8,\quad E=6
\]
Step 2: Verify using ORDER.
\[
ORDER \rightarrow 54064
\]
Hence,
\[
O=5,\quad R=4,\quad D=0,\quad E=6
\]
which agrees with the previous assignments.
Step 3: Decode the given number 7452660.
Digit by digit:
\[
7=P
\]
\[
4=R
\]
\[
5=O
\]
\[
2=C
\]
\[
6=E
\]
\[
6=E
\]
\[
0=D
\]
Thus,
\[
7452660 \rightarrow PROCEED
\]
Step 4: Select the matching option.
Hence the coded word is
\[
\boxed{\text{PROCEED}}
\]