Step 1: Formula for the diagonals of a parallelogram.
In a parallelogram with adjacent sides \( \mathbf{p} \) and \( \mathbf{q} \), the diagonals are given by:
\[
\text{Diagonal 1} = |\mathbf{p} + \mathbf{q}|, \quad \text{Diagonal 2} = |\mathbf{p} - \mathbf{q}|
\]
Step 2: Find the expressions for \( \mathbf{p} + \mathbf{q} \) and \( \mathbf{p} - \mathbf{q} \).
We are given:
\[
\mathbf{p} = 2\mathbf{a} - 3\mathbf{b}, \quad \mathbf{q} = \mathbf{a} + \mathbf{b}
\]
So,
\[
\mathbf{p} + \mathbf{q} = (2\mathbf{a} - 3\mathbf{b}) + (\mathbf{a} + \mathbf{b}) = 3\mathbf{a} - 2\mathbf{b}
\]
and
\[
\mathbf{p} - \mathbf{q} = (2\mathbf{a} - 3\mathbf{b}) - (\mathbf{a} + \mathbf{b}) = \mathbf{a} - 4\mathbf{b}
\]
Step 3: Calculate the magnitudes of the diagonals.
The magnitude of \( \mathbf{p} + \mathbf{q} = 3\mathbf{a} - 2\mathbf{b} \) is:
\[
|\mathbf{p} + \mathbf{q}| = \sqrt{|3\mathbf{a}|^2 + |-2\mathbf{b}|^2 + 2 \cdot (3\mathbf{a}) \cdot (-2\mathbf{b}) \cdot \cos \theta}
\]
Substitute \( |\mathbf{a}| = 2\sqrt{2} \), \( |\mathbf{b}| = 3 \), and \( \theta = \frac{\pi}{4} \) into the equation:
\[
|\mathbf{p} + \mathbf{q}| = \sqrt{9(2\sqrt{2})^2 + 4(3)^2 + 2 \cdot 3\mathbf{a} \cdot -2\mathbf{b} \cdot \cos \frac{\pi}{4}}
\]
Step 4: Find the value of the product of the diagonals.
Proceed with calculating the result to get: \( 12\sqrt{26} \).
Step 5: Conclusion.
Thus, the product of the lengths of both diagonals is \( 12\sqrt{26} \), corresponding to option (A).