Question

How is mass communication different from other means of communication?

• A. It requires a larger target audience.
• B. It requires formal structural organization.
• C. It requires specific skills.
• D. It requires special training.

Hint:

Think of the third point in the passage about large organisations.

Answer 1

The Correct Option is B

Step 1: Understanding the Question:
The passage gives four points. The third point says mass communication differs from other means because it needs a formal structural organisation to meet large scale capital, production and management demands. We match this with the options.

Step 2: Check option (A).
A bigger audience is a result of mass communication, but the passage does not give it as the point of difference. So (A) is WRONG.

Step 3: Check option (B).
The passage says mass communication requires a formal structural organisation to meet large scale capital, production and management needs. This is exactly option 2. So (B) is CORRECT.

Step 4: Check option (C).
Specific skills are not mentioned in the passage as the point of difference. So (C) is WRONG.

Step 5: Check option (D).
Special training is also not stated in the passage as the point of difference. So (D) is WRONG.

Final Answer:
Mass communication needs a formal structural organisation, so the answer is option 2.