Question

Extension teaching is a planned and deliberate act on the part of the extension agent. The extension agent has to move step by step in a scientific and logical way. There are some basic steps which are given by Wilson and Gallup (1955) to be followed in extension teaching. Arrange these steps in logical order (first to last):
(A). Action, Satisfaction
(B). Interest, Desire
(C). Attention
(D). Conviction

Choose the correct answer from the options given below:

• A. (A), (B), (C), (D).
• B. (C), (B), (D), (A).
• C. (B), (A), (D), (C).
• D. (C), (D), (B), (A).

Hint:

Use AIDCAS (Attention $\to$ Interest $\to$ Desire $\to$ Conviction $\to$ Action $\to$ Satisfaction) to guide effective extension teaching.

Answer 1

The Correct Option is B

Wilson and Gallup (1955) proposed a six-step model for extension teaching, often used in agricultural extension to facilitate learning and adoption of new practices. The logical order is:
1. Attention (C): Capturing the learner’s focus through engaging methods (e.g., demonstrations or striking visuals) to initiate the learning process.
2. Interest (B): Generating curiosity or enthusiasm about the topic to maintain engagement.
3. Desire (B): Fostering a strong motivation or wish to adopt the new practice or knowledge.
4. Conviction (D): Building confidence and belief in the value and feasibility of the practice through evidence or testimonials.
5. Action (A): Encouraging the learner to apply the knowledge or adopt the practice in their context.
6. Satisfaction (A): Ensuring the learner experiences positive outcomes, reinforcing the adoption and sustaining motivation.
This sequence, known as AIDCAS (Attention, Interest, Desire, Conviction, Action, Satisfaction), ensures a structured approach to extension teaching. Thus, option (2) is correct.

Answer 2

Mnemonic-based approach:
Wilson and Gallup's extension teaching steps are commonly remembered by the mnemonic AIDCAS: Attention, Interest, Desire, Conviction, Action, Satisfaction. Reading this mnemonic in order already gives the logical sequence without needing to justify each step individually.
Grouping the given labels against AIDCAS: (C) Attention comes first, (B) Interest and Desire come next, (D) Conviction follows, and (A) Action and Satisfaction come last.
This reproduces the order (C), (B), (D), (A), which matches only option (2).