Question

Explain any eight functions of Marketing.

Hint:

To remember the functions, follow the Product Lifecycle: you research it (Info), design it (Development), name it (Branding), and then tell people about it (Promotion).

Answer 1

Concept: Marketing is a social process. Its functions cover the entire journey of a product from the idea stage to reaching the final consumer. 
Breaking down the marketing mix and research.

Marketing starts with Market Research (SWOT analysis) and Planning. Standardization ensures quality consistency, while Packaging protects the product and acts as a silent salesman. Branding creates a unique identity, and Promotion informs the target audience about the product.