Alternate approach - shadow movement principle:
Instead of analysing light received by each side, think about the shadow a hedge row casts through the day. In an East-West hedge, the shadow it throws on its northern side stays largely fixed through the day (in the Northern Hemisphere), keeping that strip permanently shaded and starving nearby plants of light. A North-South hedge, on the other hand, throws its shadow east in the morning and west in the afternoon, so the shadow keeps moving and no strip of ground stays shaded all day. The diagonal orientations (North-East, South-East) only give a compromise between these two extremes. Since a moving, non-cumulative shadow is best for both the hedge and the crop beside it, the North-South orientation is preferred.