Question

Berlo’s Model of Communication has the following elements; arrange them in the correct sequence:
(A). Source
(B). Message
(C). Channel
(D). Receiver
Choose the correct answer from the options given below:

• A. (A), (B), (C), (D).
• B. (A), (C), (B), (D).
• C. (B), (A), (D), (C).
• D. (C), (B), (D), (A).

Hint:

Berlo’s SMCR: Source sends Message through Channel to Receiver.

Answer 1

The Correct Option is A

Berlo’s SMCR (Source-Message-Channel-Receiver) model describes communication as a linear process with the following sequence:
1. Source (A): The sender who initiates communication, encoding the message based on their knowledge, skills, attitudes, and cultural context.
2. Message (B): The content, ideas, or information being conveyed, structured with specific codes, elements, and treatment.
3. Channel (C): The medium used to transmit the message, such as oral (speech), written (text), or sensory (visual, auditory) channels.
4. Receiver (D): The recipient who decodes and interprets the message, influenced by their own skills, attitudes, and context.
This sequential flow from Source to Receiver via Message and Channel makes option (1) correct.

Answer 2

Acronym decoding:
Berlo's model is universally known by its acronym SMCR, where each letter fixes the position of an element in the communication sequence: S stands for Source, the sender who originates and encodes the message, M stands for Message, the actual content, C stands for Channel, the medium of transmission, and R stands for Receiver, the decoder of the message. Reading the acronym left to right directly gives the sequence Source, Message, Channel, Receiver, which is option (1), no further analysis of each element's sub-factors is needed to fix the order.