Question

Berlo's Model of Communication has following elements; arrange them in correct sequence:
(A). Source
(B). Message
(C). Channel
(D). Receiver
Choose the correct answer from the options given below:

• A. (A), (B), (C), (D)
• B. (A), (C), (B), (D)
• C. (B), (A), (D), (C)
• D. (C), (B), (D), (A)

Hint:

Always associate David Berlo's name directly with the acronym SMCR (Source, Message, Channel, Receiver). This makes remembering the correct sequence simple.

Answer 1

The Correct Option is A

Step 1: Understanding the Concept:
David Berlo proposed his landmark model of communication in 1960.
It is widely referred to as the SMCR Model of communication, describing the four basic components involved in transmitting information.

Step 2: Detailed Explanation:
The SMCR model represents the communication flow in a linear, sequential manner:
1. Source (S):
The sender who originates, encodes, and transmits the message based on their communication skills, attitude, knowledge, social system, and culture.
2. Message (M):
The actual information or content being sent, which has elements, structure, content, treatment, and code.
3. Channel (C):
The sensory medium through which the message is carried (hearing, seeing, touching, smelling, tasting).
4. Receiver (R):
The individual or audience who decodes and interprets the message.
According to this model, the correct sequence is:
Source (A) $\rightarrow$ Message (B) $\rightarrow$ Channel (C) $\rightarrow$ Receiver (D).

Step 3: Final Answer:
The correct sequence is (A), (B), (C), (D), corresponding to Option (A).