Question

At what stage of innovation-decision process, the re-invention occurs or the innovation is changed or modified by a user in the process of adoption?

• A. Knowledge stage
• B. Decision stage
• C. Implementation stage
• D. Persuasion stage

Hint:

Re-invention can only occur when an innovation is put into actual practice. This naturally places it in the "Implementation" phase of the adoption decision cycle.

Answer 1

The Correct Option is C

Step 1: Understanding the Concept:
The innovation-decision process is the mental process through which an individual passes from first knowledge of an innovation to forming an attitude toward it, to a decision to adopt or reject, to implementation of the new idea, and to confirmation of this decision.
Rogers defined five stages: Knowledge, Persuasion, Decision, Implementation, and Confirmation.
Detailed Explanation:
Let us analyze when modifications and adaptations occur during this process:
- Knowledge stage: The individual is exposed to the innovation's existence and gains some understanding of how it functions. No action is taken.
- Persuasion stage: The individual forms a favorable or unfavorable attitude toward the innovation.
- Decision stage: The individual engages in activities that lead to a choice to adopt or reject the innovation.
- Implementation stage: This occurs when the individual puts the innovation into use. During this stage, the user often adapts or modifies the innovation to suit their specific local situation. This modification is defined as re-invention.
- Confirmation stage: The individual seeks reinforcement for the decision already made.

Step 2: Final Answer:
Re-invention occurs during the Implementation stage, matching Option (C).