Step 1: Identify order of reaction.
Since half-life is independent of initial concentration, the reaction is first order
Step 2: Use half-life relation for first order reaction.
\[
t_{1/2} = \frac{0.693}{k}
\]
\[
100 = \frac{0.693}{k}
\Rightarrow k = \frac{0.693}{100} = 0.00693 \, \text{s}^{-1}
\]
Step 3: Determine fraction remaining.
30\% is consumed, so 70\% remains
\[
\frac{[A]}{[A]_0} = 0.70
\]
Step 4: Use first order rate law.
\[
\ln \left(\frac{[A]_0}{[A]}\right) = kt
\]
\[
\ln \left(\frac{1}{0.70}\right) = kt
\]
Step 5: Solve for time.
\[
t = \frac{\ln(1/0.70)}{0.00693}
\]
\[
t = \frac{0.3567}{0.00693}
\]
\[
t \approx 51.4 \text{ s}
\]
Step 6: Conclusion.
\[
\boxed{51.4 \text{ seconds}}
\]