Question

Assertion (A): In new product development idea screening is critical in early stage to evaluate and select promising concepts. Reason (R): Idea screening reduces risk by eliminating unfeasible ideas based on consumer needs, technical viability and market potential, before investing in further development.

• A. Both (A) and (R) are correct and (R) is the correct explanation of (A)
• B. Both (A) and (R) are correct but (R) is not the correct explanation of (A)
• C. (A) is correct but (R) is not correct
• D. (A) is not correct but (R) is correct

Hint:

Understanding the role of idea screening can help in managing resources efficiently by focusing on promising concepts early in the product development process.

Answer 1

The Correct Option is A

Step 1: Concept
Idea screening in the context of new product development involves evaluating and selecting promising concepts based on various criteria such as consumer needs, technical feasibility, and market potential. This process helps in reducing risks by eliminating unfeasible ideas before significant investment is made into further development stages.

Step 2: Meaning
The assertion (A) states that idea screening is crucial during the early stage of new product development to evaluate and select promising concepts. The reason (R) explains that this screening process reduces risk by identifying and eliminating unfeasible ideas based on consumer needs, technical viability, and market potential before substantial investment.

Step 3: Analysis
- Assertion (A): This statement is correct as idea screening indeed plays a vital role in the early stages of product development. It helps in filtering out less promising concepts to focus resources on more viable ones. - Reason (R): The explanation provided for assertion (A) is also correct, as it accurately describes the purpose and benefits of idea screening. By evaluating ideas based on consumer needs, technical feasibility, and market potential, companies can reduce risks associated with investing in unfeasible projects. The reason given (R) directly supports and explains why idea screening is critical during the early stage of new product development as stated in assertion (A).

Step 4: Conclusion
Both the assertion and the reason are correct, and the reason accurately explains the importance of the assertion. Final Answer: (A)