Question

As a Marketing Manager, list out any four characteristics you keep in mind while choosing a good brand name.

Hint:

The best brand names pass the ``Radio Test'': if a customer hears it once on the radio, they should be able to spell it and remember it easily.

Answer 1

Concept: A brand name is a major tool for product differentiation and building consumer loyalty.
Defining the criteria for a strong brand.
A name like Lux is short and easy to remember. A name like Ujala (suggesting brightness) is suggestive. It should also be unique enough to be legally protected and versatile enough to look good on labels and advertisements.