Question

Arrange the stages involved in the innovation decision process in correct sequence.
(A) Persuasion
(B) Decision
(C) Knowledge
(D) Implementation
(E) Confirmation
Choose the correct answer from the options given below:

• A. (B), (A), (C), (E), (D).
• B. (C), (A), (B), (D), (E).
• C. (A), (E), (B), (C), (D).
• D. (C), (A), (B), (D), (E).

Hint:

Remember the acronym K-P-D-I-C to easily recall the sequence of stages:
Knowledge $\rightarrow$ Persuasion $\rightarrow$ Decision $\rightarrow$ Implementation $\rightarrow$ Confirmation.

Answer 1

The Correct Option is B

Step 1: Understanding the Concept:
The innovation-decision process is the step-by-step cognitive journey an individual takes from first learning about an innovation to confirming the decision to adopt or reject it.
Detailed Explanation:
According to Rogers, the process consists of five distinct sequential stages:
1. Knowledge Stage (C): The individual learns about the existence of the innovation and gains some understanding of how it functions.
2. Persuasion Stage (A): The individual forms a favorable or unfavorable attitude toward the innovation.
3. Decision Stage (B): The individual engages in activities that lead to a choice to adopt or reject the innovation.
4. Implementation Stage (D): The individual puts the innovation into use.
5. Confirmation Stage (E): The individual seeks reinforcement for the innovation-decision already made.
This yields the sequence:
\[ \text{(C) } \rightarrow \text{ (A) } \rightarrow \text{ (B) } \rightarrow \text{ (D) } \rightarrow \text{ (E)} \]

Step 2: Final Answer:
The correct chronological order corresponds to Option (B) (which is identical to option D in some versions of the test paper).