Question

Arrange the elements of the Schramm (1961) model of communication in the correct sequence.
(A) Encoder
(B) Source
(C) Decoder
(D) Destination
(E) Signal
Choose the correct answer from the options given below:

• A. (B), (A), (C), (E), (D)
• B. (B), (A), (E), (C), (D)
• C. (A), (E), (B), (D), (C)
• D. (C), (A), (B), (D), (E)

Hint:

In basic communication models, encoding always happens immediately after the source creates the message, and decoding occurs just before the message reaches its final destination.

Answer 1

The Correct Option is B

Step 1: Understanding the Concept:
Wilbur Schramm proposed several models of communication. His 1961 model illustrates communication as a linear process that later incorporates feedback loops.

Step 3: Detailed Explanation:
The sequential flow of a message through the components of Schramm's model is as follows:
Source (B): The origin of the idea or information.
Encoder (A): The mechanism or process that converts the mental idea into physical codes or symbols.
Signal (E): The physical message transmitted through a channel.
Decoder (C): The mechanism or process that translates the received physical codes back into a mental concept.
Destination (D): The final target or recipient of the message.
Thus, the correct order is Source $\rightarrow$ Encoder $\rightarrow$ Signal $\rightarrow$ Decoder $\rightarrow$ Destination, represented by the sequence (B), (A), (E), (C), (D).

Step 4: Final Answer:
The correct sequence is (B), (A), (E), (C), (D), corresponding to option (B).