Step 1: Understanding the Concept
Raising the concentration puts more molecules in each unit volume, so they collide more often.
Step 2: Which quantity changes
The collision frequency goes up, and so does the rate.
Step 3: Which quantities stay the same
The heat of reaction depends only on initial and final states. Threshold energy and activation energy are fixed for the reaction unless a catalyst or new path is used.
Final Answer:
An increase in reactant concentration changes the collision frequency.
\[ \boxed{\text{(C) }\text{collision frequency}} \]