Concept:
Ophthalmic formulations must remain in contact with the eye surface for sufficient time to allow drug absorption.
Step 1: Problem of poor contact time.
Eye drops are quickly removed from the eye by blinking and tear drainage.
Step 2: Effect of viscosity.
Increasing viscosity makes the formulation thicker. This helps the eye drop stay on the corneal surface for a longer time.
Step 3: Benefit.
Longer contact time improves drug absorption and therapeutic effect.
Step 4: Final answer.
Thus, increasing viscosity improves corneal contact time.
\[
\boxed{\text{Increasing viscosity}}
\]