Concept:
Advanced ceramics are specially designed ceramics made for high-performance applications.
Step 1: Traditional ceramics include bricks, tiles, whitewares, and pottery.
Step 2: Advanced ceramics are made from highly pure raw materials and controlled processing.
Step 3: They are used in engineering, electronics, biomedical, aerospace, and cutting tool applications.
Step 4: Because of their special technical applications, they are also called technical ceramics.
Therefore:
\[
\boxed{\text{Technical ceramics}}
\]