Question

According to Wilkening (1953), arrange the stages involved in adoption process in correct sequence.
(A) Obtaining information
(B) Trial
(C) Awareness
(D) Adoption
(E). Conviction
Choose the correct answer from the options given below:

• A. (B), (A), (C), (E), (D).
• B. (C), (A), (E), (B), (D).
• C. (A), (C), (B), (D), (E).
• D. (C), (A), (E), (D), (B).

Hint:

Wilkening's model is similar to the traditional five-stage adoption model (AIETA) but replaces "Interest" and "Evaluation" with "Obtaining Information" and "Conviction".

Answer 1

The Correct Option is B

Step 1: Understanding the Concept:
Eugene A. Wilkening (1953) proposed an early model of the agricultural adoption process.
He described adoption as a continuous decision-making process involving several distinct cognitive and behavioral stages.
Detailed Explanation:
Wilkening's five-stage adoption model consists of the following sequential stages:
1. Awareness Stage (C): The farmer first learns about the existence of the new practice or technology.
2. Obtaining Information Stage (A): The farmer actively seeks more details and information about how the practice works.
3. Conviction Stage (E): The farmer evaluates the information and becomes convinced that the practice is useful and applicable to their farm.
4. Trial Stage (B): The farmer tests the practice on a small scale to assess its performance.
5. Adoption Stage (D): The farmer fully integrates the practice into their regular farming operations.
This yields the sequence:
\[ \text{(C) Awareness } \rightarrow \text{ (A) Obtaining information } \rightarrow \text{ (E) Conviction } \rightarrow \text{ (B) Trial } \rightarrow \text{ (D) Adoption} \] This corresponds to the sequence: (C), (A), (E), (B), (D).

Step 2: Final Answer:
The correct sequential order corresponds to Option (B).