Question

According to the passage David Morley's publication was based on .

• A. Dominant Theory
• B. Reception Theory
• C. Development Theory
• D. Entertainment Theory

Hint:

Think of the phrase reception studies.

Answer 1

The Correct Option is B

Step 1: Understand the question.
The question asks which theory Morley's study was based on.

Step 2: Recall what the passage says.
The passage says Morley applied Hall's insights and that his work became a model for later reception studies. So his study belongs to the area of reception studies.

Step 3: Check option 1, Dominant Theory.
Dominant is a type of reading in Hall's scheme, not a theory behind Morley's publication. So option 1 is wrong.

Step 4: Check option 2, Reception Theory.
The passage names reception studies as the field Morley's work served as a model for. His study looked at how audiences interpreted a programme, which is reception theory. So option 2 is right.

Step 5: Check option 3, Development Theory.
Development theory is about media in national development. The passage never mentions it. So option 3 is wrong.

Step 6: Check option 4, Entertainment Theory.
Entertainment theory is not mentioned anywhere in the passage and is not linked to Morley. So option 4 is wrong.

Final Answer:
Morley's study of how groups read a programme is reception theory, so option 2 is correct. \[ \boxed{\text{Option 2}} \]