Question

A radio presenter should avoid the use of:

• A. Active voice
• B. Jargons
• C. Simple sentences
• D. Conversational language

Answer 1

The Correct Option is B

In the context of mass media, particularly radio presenting, effective communication is key to engaging and retaining the audience. Radio presenters should prioritize clarity and relatability in their speech. Here's the analysis of the options: 

• Active voice: Encouraged as it makes communication direct and dynamic.
• Jargons: Should be avoided. Jargons can alienate the audience because not everyone may understand specialized terms.
• Simple sentences: Preferred, as they ensure that messages are clearly conveyed and easily understood by the audience.
• Conversational language: Recommended as it fosters a friendly and engaging atmosphere, making listeners feel more connected.

Therefore, from the options provided, a radio presenter should avoid the use of jargons to ensure effective communication.

Answer 2

Radio presenters should avoid using technical jargon as it creates barriers for general audiences. Effective radio communication requires simple, clear language that can be understood immediately since listeners can't revisit content like in print. Jargons exclude non-expert listeners and reduce comprehension.