Question

A good campaign has the following chracteristics-
A. is around one major theme
B. is well organised
C. is around multiple themes
D. is most useful method for behaviour change
E. is most useful for creating conducive environment for change
Choose the correct answer from the options given below:

• A. A, B and C only
• B. A, B and D only
• C. A, B and E only
• D. B, C and E only

Hint:

Extension campaigns follow a clear focus: "One single theme, highly organized planning, and creating widespread community awareness."

Answer 1

The Correct Option is C

Step 1: Understanding the Concept:
An extension campaign is an intensive, organized educational effort designed to focus community attention on a specific problem and its solution over a defined period.
It is an effective method to create widespread awareness and interest within a large population.

Step 2: Detailed Explanation:
Let us evaluate each of the characteristics of a successful campaign:
- Organized around one major theme (A): A successful campaign must focus on a single, clear message (such as "vaccinate your cattle against FMD" or "save water").
Focusing on multiple themes (C) dilutes the message and reduces its impact.
- Well-organized (B): Because campaigns involve multiple media channels, meetings, and demonstrations across a wide area, they require careful planning, budgeting, and coordination.
- Creating a conducive environment (E): Campaigns are highly effective at creating widespread awareness, generating public interest, and creating social support for change.
- Usefulness for behavior change (D): While campaigns are excellent for creating awareness and interest, they are less effective on their own for driving deep, long-term behavior change.
That level of change usually requires individual or group contact methods, such as result demonstrations, personal farm visits, and hands-on training.
Therefore, the key characteristics of a good campaign are A, B, and E.

Step 3: Final Answer:
The correct option is (C).