Step 1: Recall neutral point formula.
For a bar magnet in magnetic meridian, horizontal component \(B_H\), the neutral points satisfy:
\[
B_{\text{magnet}} = B_H
\]
Magnetic field of a bar magnet at equatorial line: \(B = \frac{\mu_0}{4 \pi} \frac{2 m}{r^3}\), or using pole strength: \(B = \frac{\mu_0}{4 \pi} \frac{p}{r^2}\).
Step 2: Use geometry of neutral points.
Two neutral points separated by \(2x = 12 \, \text{cm} \implies x = 6 \, \text{cm} = 0.06 \, \text{m}\), distance from center to neutral point.
Step 3: Horizontal component relation.
\[
B_H = \frac{\mu_0}{4 \pi} \frac{2 p x}{(x^2 + (l/2)^2)^{3/2}}
\]
where \(l = 0.16 \, \text{m}\), half-length \(l/2 = 0.08 \, \text{m}\).
Step 4: Solve for pole strength \(p\).
\[
p = B_H \frac{(x^2 + (l/2)^2)^{3/2}}{2 x} = 3.2 \times 10^{-5} \frac{(0.06^2 + 0.08^2)^{3/2}}{2 \cdot 0.06}
\]
\[
(0.0036 + 0.0064)^{3/2} = 0.01^{3/2} = 0.001
\]
\[
p = 3.2 \times 10^{-5} \cdot \frac{0.001}{0.12} \approx 2 \, \text{Am}
\]
Step 5: Verify units.
Pole strength in Am, consistent with formula.
Step 6: Final conclusion.
Hence, the pole strength of the magnet is:
\[
\boxed{2 \, \text{Am}}
\]