Concept:
In vertical motion under gravity (neglecting air resistance), the time taken to go up is equal to the time taken to come down to the same level.
Step 1: Understanding the motion.
The ball is projected upward and returns back under the influence of gravity. The motion is symmetric.
Step 2: Using symmetry of motion.
Time of ascent = Time of descent (for same height).
Step 3: Apply given data.
Upward journey time = \(10 \, \text{s}\)
\[
\Rightarrow \text{Downward journey time} = 10 \, \text{s}
\]
Conclusion:
Thus, the downward journey also takes \( \boxed{10 \, \text{s}} \).