Question

Who proposed the famous communication model consisting of Source, Message, Channel and Receiver (SMCR)?

• A. Harold Lasswell
• B. David Berlo
• C. Wilbur Schramm
• D. Marshall McLuhan

Hint:

SMCR Model: \[ \boxed{\text{S}=\text{Source}} \] \[ \boxed{\text{M}=\text{Message}} \] \[ \boxed{\text{C}=\text{Channel}} \] \[ \boxed{\text{R}=\text{Receiver}} \] Remember: \[ \boxed{\text{SMCR Model} \rightarrow \text{David Berlo}} \]

Answer 1

The Correct Option is B

Step 1: Recall the SMCR Model. The SMCR Model stands for: \[ \boxed{\text{Source} \rightarrow \text{Message} \rightarrow \text{Channel} \rightarrow \text{Receiver}} \]

Step 2: Identify the theorist. This model was proposed by: \[ \boxed{\text{David Berlo}} \] in 1960.

Step 3: Evaluate the options.
• Harold Lasswell \(\rightarrow\) Lasswell Model \(\times\)
• David Berlo \(\rightarrow\) SMCR Model \(\checkmark\)
• Wilbur Schramm \(\rightarrow\) Interactive Communication Model \(\times\)
• Marshall McLuhan \(\rightarrow\) Medium Theory \(\times\) Therefore, \[ \boxed{\text{David Berlo}} \] is the correct answer. Hence, \[ \boxed{\text{(B)}} \]