Question

Who gave the famous statement “The medium is the message”?

• A. David Berlo
• B. Harold Lasswell
• C. Marshall McLuhan
• D. Wilbur Schramm

Hint:

Important Communication Thinkers: \[ \boxed{\text{Marshall McLuhan}} \] \[ \boxed{\text{``The medium is the message''}} \] He is also known for the concept: \[ \boxed{\text{Global Village}} \]

Answer 1

The Correct Option is C

Step 1: Recall the famous media theory. The phrase \[ \boxed{\text{``The medium is the message''}} \] was introduced by media theorist Marshall McLuhan.

Step 2: Understand its meaning. McLuhan argued that the characteristics of a medium influence society more than the actual content being communicated. For example: \[ \text{Television} \] and \[ \text{Internet} \] affect people differently even when they convey similar information.

Step 3: Identify the correct answer. Therefore, \[ \boxed{\text{Marshall McLuhan}} \] gave this famous statement. Hence, \[ \boxed{\text{(C)}} \] is the correct answer.