Which of these is also known as 'Speciality advertising'?
- Covert Advertising
- Merchandise
- Celebrity Endorsement
- Institutional Advertising
The Correct Option is B
Solution and Explanation
Speciality Advertising (also called Promotional Merchandising) involves giving away branded products (e.g., pens, mugs, T-shirts) to customers as a subtle yet effective marketing tool. These items keep the brand top-of-mind through everyday use.
Other Options Explained:
Covert Advertising: Hidden or indirect product placements in media (e.g., a soda brand in a movie).
Celebrity Endorsement: Using famous personalities to promote products.
Institutional Advertising: Building a brand’s image (e.g., CSR campaigns), not product-specific.
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