Question

Which of the following is not a method of data collection?

• A. Interview
• B. Observation
• C. Objectivity
• D. Survey

Hint:

Distinguish data-collection techniques from methodological principles.

Answer 1

The Correct Option is C

Step 1: Understanding the question:
The question asks to identify the item that is NOT a technique for collecting data, among options that mix actual techniques with a methodological principle.

Step 2: Classify the options:
Interview, Observation and Survey are all concrete techniques sociologists use to gather primary data directly from respondents or settings.

Step 3: Identify the odd one out:
Objectivity, by contrast, is a methodological value/principle, the requirement that research be conducted without personal bias, not a technique for collecting data itself.

Final Answer:
Objectivity (option iii) is not a method of data collection.