Question

Which of the following is considered a characteristic feature of New Media?

• A. One-way communication
• B. Interactivity
• C. Delayed feedback
• D. Limited audience reach

Hint:

Traditional Media: \[ \boxed{\text{One-way Communication}} \] New Media: \[ \boxed{\text{Two-way Communication}} \] \[ \boxed{\text{Interactivity}} \] \[ \boxed{\text{User Generated Content}} \]

Answer 1

The Correct Option is B

Step 1: Recall the meaning of New Media. New Media refers to digital and internet-based communication platforms such as: \[ \text{Websites} \] \[ \text{Social Media} \] \[ \text{Blogs} \] and \[ \text{Mobile Applications} \]

Step 2: Identify its major feature. Unlike traditional media, New Media allows users to actively participate, comment, share and create content.

Step 3: Determine the correct answer. Therefore, the most important characteristic of New Media is: \[ \boxed{\text{Interactivity}} \] Hence, \[ \boxed{\text{(B)}} \] is the correct answer.