Which of the following are the characteristics of mass communication?
(A) It is directed towards a relatively large, heterogeneous and anonymous audience.
(B) Messages are transmitted privately
(C) It is transient in character
(D) Only interpersonal channels are involved
(E) It is often timed and reach most audience members simultaneously.
Choose the correct answer from the options given below:
(A) It is directed towards a relatively large, heterogeneous and anonymous audience.
(B) Messages are transmitted privately
(C) It is transient in character
(D) Only interpersonal channels are involved
(E) It is often timed and reach most audience members simultaneously.
Choose the correct answer from the options given below:
Show Hint
- (A), (B) and (C) only.
- (A), (C) and (E) only.
- (B) and (D) only.
- (D) and (E) only.
The Correct Option is B
Solution and Explanation
Mass communication is the process by which an individual, group of people, or organization sends a message through a channel of communication to a large, group of anonymous and heterogeneous people.
Detailed Explanation:
Let us evaluate each characteristic:
- (A) Directed towards a large, heterogeneous, and anonymous audience: This is a defining characteristic of mass communication. The audience consists of diverse individuals who do not know each other. This statement is correct.
- (B) Messages are transmitted privately: Mass communication messages are public, not private. This statement is incorrect.
- (C) It is transient in character: Mass communication messages (such as radio broadcasts or television news) are typically consumed quickly and are transient in nature. This statement is correct.
- (D) Only interpersonal channels are involved: Mass communication relies on mass media technology (such as print, broadcast, or digital media), not interpersonal channels. This statement is incorrect.
- (E) Often timed and reaches most audience members simultaneously: Television, radio, and live broadcasts are timed to reach millions of viewers at the same moment. This statement is correct.
Thus, the correct characteristics are (A), (C), and (E).
Step 2: Final Answer:
The correct combination matches Option (B).
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