When a customer complains, the retail employee should apologize and address the issue calmly. Apologizing shows empathy and helps in maintaining a positive relationship with the customer.
Step 1: Analyzing each option.
(A) Apologize: Correct. Apologizing for the inconvenience shows empathy and helps resolve the issue.
(B) Argue with them: Incorrect. Arguing with the customer worsens the situation and is unprofessional.
(C) Speak loudly: Incorrect. Speaking loudly can escalate the situation and should be avoided.
(D) None: Incorrect. Apologizing is the correct response.
Step 2: Conclusion.
The best approach when a customer complains is to apologize and handle the situation with patience.
Final Answer:} Apologize.