Question:

What is the group of customers called that a business has decided to aim its promotions at?

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A target market helps businesses focus their products and promotions on the right audience.
Updated On: Apr 23, 2026
  • Target Market
  • Sales preference
  • Employees
  • Marketing
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The Correct Option is A

Solution and Explanation

Concept: The target market is the specific group of customers a business focuses its marketing efforts on.
Step 1: Understand the definition.
\[ {Group of customers for promotions} \Rightarrow {Target Market} \]
Step 2: Evaluate options.
  • (A) Target Market \checkmark correct
  • (B) Sales preference $\times$ unrelated
  • (C) Employees $\times$ internal group
  • (D) Marketing $\times$ general term

Hence, the correct answer is Target Market.
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