Question

This is the responsibility of a PRO. Identify from the following:
A. AD campaign design
B. Crisis management
C. Building brand image
D. Expanding business with partners

Choose the correct answer from the options given below:

• A. A, B and D only
• B. A and D only
• C. B and C only
• D. B, C and D only

Hint:

PR deals with reputation: crisis handling and image building. Ads and business growth are other departments.

Answer 1

The Correct Option is C

Step 1: Understanding the concept:
A Public Relations Officer (PRO) manages how the public and media see an organisation. The job is about reputation, trust and communication, not about selling or running paid ads.

Step 2: Check A, AD campaign design:
Designing ad campaigns is the work of advertising or creative teams, who buy space and time. A PRO may support them, but it is not the core duty. So A is not a PRO duty.

Step 3: Check B, Crisis management:
When bad news hits, the PRO speaks to media, issues statements and protects the name of the organisation. So B is a PRO duty.

Step 4: Check C, Building brand image:
Creating a good public image through press notes, events and relations with media is the heart of PR. So C is a PRO duty.

Step 5: Check D, Expanding business with partners:
Finding partners and growing business is a business development or marketing task. So D is not a PRO duty.

Step 6: Choose the option:
Only B and C are PRO duties, which is option 3.

Final Answer:
B and C only, option 3. \[ \boxed{\text{Option 3: B and C only}} \]