Question

The term 'yellow journalism' was coined to describe----------?

• A. The rivalry between two television channels
• B. The rivalry between two newspapers for circulation
• C. The competition between two anchors
• D. The competition between two media conglomerates

Hint:

Pulitzer and Hearst in 1890s New York.

Answer 1

The Correct Option is B

Step 1: Understanding the Question
The question asks what situation gave rise to the term yellow journalism.

Step 2: Recall the history.
The term came up in the 1890s in New York. Joseph Pulitzer's New York World and William Randolph Hearst's New York Journal fought each other for readers. Both used sensational stories and bold headlines to raise sales. A popular comic strip character, the Yellow Kid, was printed in both, and this gave the style its name.

Step 3: Check option 1.
Television channels were not around in the 1890s. So option 1 is wrong.

Step 4: Check option 2.
The fight between two newspapers for circulation is exactly the event behind the term. So option 2 is right.

Step 5: Check option 3.
Anchors belong to broadcast media and are not part of this story. So option 3 is wrong.

Step 6: Check option 4.
Media conglomerates are large groups that own many outlets. The term was not coined for them. So option 4 is wrong.

Final Answer:
Yellow journalism describes the rivalry between two newspapers for circulation. This is option 2.