We are given that the storage modulus \( G' \) scales with collagen concentration \( [C] \) as follows:
\[
G' \sim [C]^3
\]
This means that:
\[
\frac{G'(C_2)}{G'(C_1)} = \left( \frac{C_2}{C_1} \right)^3
\]
Where:
\( G'(C_1) = 100 \, {Pa} \) is the storage modulus at \( C_1 = 1 \, {mg/ml} \),
\( C_2 = 3 \, {mg/ml} \) is the new collagen concentration.
Substituting the known values into the equation:
\[
\frac{G'(3)}{100} = \left( \frac{3}{1} \right)^3
\]
\[
\frac{G'(3)}{100} = 27
\]
\[
G'(3) = 100 \times 27 = 2700 \, {Pa}
\]
Thus, the storage modulus of the 3 mg/ml collagen gel is:
\[
\boxed{2700 \, {Pa}}
\]