Question

The ”Model of Communication” as given by Rogers & Shoemaker (1971) has the following elements; arrange them in correct sequence:
(A). Source
(B). Message
(C). Channel
(D). Receiver
(E). Effect

Choose the correct answer from the options given below

• A. (A), (B), (C), (D), (E)
• B. (A), (C), (B), (D), (E).
• C. (A), (C), (D), (E), (B)
• D. (A), (D), (E), (C), (B)

Hint:

Use the SMCRE acronym (Source $\to$ Message $\to$ Channel $\to$ Receiver $\to$ Effect) to recall the Rogers and Shoemaker communication model.

Answer 1

The Correct Option is A

The Rogers and Shoemaker (1971) model of communication outlines a linear process with five key elements in the following sequence:
1. Source: The originator or sender who initiates the communication (e.g., a teacher or organization).
2. Message: The content or information being conveyed, encoded into a form suitable for transmission.
3. Channel: The medium used to transmit the message, such as verbal communication, print, or digital platforms.
4. Receiver: The intended recipient who decodes and interprets the message.
5. Effect: The outcome or impact of the communication on the receiver, such as a change in knowledge, attitude, or behavior. This sequence, often summarized as SMCRE (Source, Message, Channel, Receiver, Effect), ensures a clear flow of communication. Thus, option (1) is correct.

Answer 2

Mnemonic-based approach:
Rogers and Shoemaker's model is widely remembered through the mnemonic SMCRE: Source, Message, Channel, Receiver, Effect. This mnemonic reflects the natural flow of any communication event, someone (Source) has something to say (Message), sends it through a medium (Channel) to someone else (Receiver), producing some outcome (Effect).
Reading the mnemonic letter by letter directly gives the sequence Source, Message, Channel, Receiver, Effect, which corresponds to (A), (B), (C), (D), (E).
Matching this against the options, only option (1) lists the elements in exactly this order, so option (1) is correct.