Step 1: Set up the GP.
Let the first term be \(a\) and the common ratio be \(r\). The first two terms give \(a + ar = a(1+r) = 12\). Call this equation (1).
Step 2: Write the second condition.
The third and fourth terms give \(ar^2 + ar^3 = ar^2(1+r) = 48\). Call this equation (2).
Step 3: Divide to find r.
Dividing (2) by (1) cancels the \((1+r)\) factor and gives \(\frac{ar^2(1+r)}{a(1+r)} = \frac{48}{12}\), so \(r^2 = 4\), which means \(r = 2\) or \(r = -2\).
Step 4: Use the sign condition.
The problem says the terms alternate between positive and negative. A positive ratio keeps every term the same sign as \(a\), so \(r = 2\) is rejected. Only \(r = -2\) makes the terms flip sign each time.
Step 5: Solve for a.
Put \(r = -2\) into (1): \(a(1 + (-2)) = 12\), so \(a(-1) = 12\), which gives \(a = -12\).
Step 6: Check the other options.
Option A (\(-2\)) and option B (\(-4\)) do not satisfy \(a(1+r)=12\) once \(r=-2\) is fixed, and option D (\(8\)) gives a positive first term, which contradicts the alternating pattern once \(r\) is negative.
Final Answer:
The first term is \(-12\). \[ \boxed{a = -12} \]