Concept:
Sponsorships are vital for the financial operations of the BCCI, with major brands competing for visibility through the Indian national cricket team.
Step 1: Reviewing the 2025 sponsorship updates.
In 2025, the BCCI conducted a tendering process to replace previous sponsors and secure a long-term lead sponsor for the national side.
Step 2: Identifying the selected lead sponsor.
Apollo Tyres was selected as the new lead sponsor, taking over the prime branding space on the Indian cricket team's kit for official matches.
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BCCI Lead Sponsor (2025) = Apollo Tyres
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Apollo Tyres
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