Concept:
Rights and responsibilities go hand-in-hand. To enjoy legal protection, consumers must act rationally and diligently.
Outlining the duties of a smart consumer.
A consumer should look for quality marks like ISI (for electricals) or Agmark (for food). Always asking for a Cash Memo is vital, as it serves as legal proof of purchase in case of a dispute. Reading labels ensures awareness of expiry dates and price.